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As the Author of the Diss and Harleston Property Blog, I like to post regular articles on the local market, interesting statistics and new properties coming to the market.  So, if you are someone just interested in the property market, buying, selling, investing or a Landlord, I am always available to answer any questions or give advice about buying a property, even if a property on the market with another estate agent.  You can telephone me on my direct line 07919 416831 or email at kevin@parson.ltd.uk.

 

Listen to my Park Radio Local Property Expert Show every second Thursday of the month at 11am
 

 

How saleable is your home? Try our saleability scorecard and see

How saleable is your home? Try our saleability scorecard and see

Lettings - NEWS Kevin Parson 1st December 2021

Selling a home might not be an exact science, but there are a number of factors that will make a huge difference to how successful your sale will be.

 Our experience has shown us that homes that sell quickly and for a good price tend to have certain key things in common, so we’ve developed a checklist that we can use to analyse the saleability of any home. We rate various elements of your marketing approach across five categories, awarding up to a maximum of five points for each element to give your home an overall ‘Saleability Score’.

 Using our scorecard, you’ll be able to see for yourself where there may be room for improvement in your marketing. Once you’ve identified which areas aren’t as strong as they could be, you can discuss those points with your agent and work together to turn things around so that your home makes the right impact on buyers.

 

 

So, if your home has been on the market for a while and perhaps you haven’t had quite as many viewings as you’d hoped, run through our Saleability Scorecard and see how your marketing stacks up. Set aside a couple of hours, and make sure you have your printed brochure and online listing to hand. Think about every question carefully, and try to look objectively at your marketing materials and how your home is presented. Then give your answers in the form of points, awarding from a minimum of 1 to a maximum of 5 for each bullet point listed under each element below:

  1. Your estate agent

Communication and feedback are key to helping you understand how the marketing is going and reassuring you that your agent really is doing their best to sell your home. So:

  • Do they call you regularly – at least once a week?
  • Do they accompany every viewing?
  • Do they give you detailed feedback after each viewing?
  • Have they made any suggestions around how you might be able to generate more viewings – other than dropping the price?

 

  1. Your brochure

Your brochure needs to convey the quality of your home, setting a standard and value before the prospective buyer sees it in person. And the photographs have got to showcase a desirable lifestyle, grabbing buyers’ attention and enticing them to view.

  • Does the brochure fully represent your home – we usually recommend 16–20 glossy pages – and does it have a luxurious feel?
  • Are your photographs professional, and do they sell a lifestyle? The features of each room should be shown in crisp detail, and the images should convey an aspirational feel. In a sitting room, for instance, fires and candles should be lit, fresh flowers put out, and lights switched on to ensure the room looks spacious and bright, but cosy and inviting at the same time. A gently bubbling bath with flickering candles is selling a relaxing and luxurious lifestyle, not just a bathroom. And for kitchen photographs, some fresh baking will bring the image of the room to life and stimulate more than just the buyer’s visual senses.
  • Is the written description enthusiastic in tone and full of emotive adjectives? The copywriter should be conveying a narrative that really captures the buyer’s imagination and makes them want to experience your home for themselves.
  • Does the floorplan include dimensions and the overall floor area and show the orientation of your home?